XACT nutrition started with one idea. Surely we can make a better-tasting alternative to an energy gel. They wanted something more palatable, and their passion for food lead them to natural ingredients, which also is a great fit with their customer values. This project lead to xact nutrition’s 1st product, FRUIT2 energy bars for during effort, born from a marriage of their skills with their passions. All 3 owner-founders have passion for doing things as well as they can, but each member of the team brings their unique perspective and abilities to the company.